If you’ve not watched it – in which case you really should – WIA is a BBC comedy satire of and about the BBC, being made for the BBC, by the BBC and by an amazing coincidence being shown on the BBC. Here, All Change Please! is proud to present its own slightly more educational version…
Voice Over: As it’s the day after yesterday and the day before tomorrow, today’s the day Nicky Moregove, Nick Bowels and Nick Glibb and various other people who are probably not as important as they’d like to think they are, are all meeting in Michael Gove, the new office suite at the Df-ingE.
Nicky Morgove: So anyway I think you should know I’ve been watching that great W1A fly-on-the-wall reality tv show. I must say it has given me a revealing insight about what it’s actually like to work at the BBC. And I really like the idea of them appointing a Director of Better.
Nick: Err.. Can I just point out that actually…
NM: No, you can’t Nick. So I was thinking we should maybe do some similar PR work to help try and convince teachers that we’re really quite normal, friendly types who want to work with them, even if we’re not. I’m mean, we’re totally listening to what they are saying, it’s just they’re not saying the right things.
Nick: Yes, but…
NM: Please be quiet Nick. As I was saying, as a result I’ve invited Perfect Curve, the same PR company that works for the BBC, here to outline in broad strokes some suggestions we can all take away with us to digest, circle back round and bring up again later. So I’ll hand you straight over to Siobhan Sharpe from Perfect Curve.
SS: Hi everyone! Thanks Nicky. Go Academies! Go Free Schools! Yeah. Well, we’ve thought about this a lot in an agile, brainstorming sort of way and kicked a whole shed load of ideas round the duck pond before coming to the conclusion that the decisions I made beforehand were the best anyway.
So building on this new BBC post for Director of Better, we came up with this concept that it would be really cool if every school was required to appoint a Head of Better to its Senior Management Team. But then we thought, hey, well if we’re going to do that, at the same time we could rebrand the Headteacher as the Head of Outstanding, and then to establish some sort of career progression by having middle managers called Head of Good and Head of Requires Improvement. Oh, and, you’re really going to like this guys, we’re going to rename Teachers as Learning Opportunity Engineers to make it all sound a bit more sciency and researchy.
Ensemble: Yes, very strong
Ens: I’m totally good with that
Ens: Sure yeah, way cool, OK. No worries. Say Again. That’s mental.
Nick: Err, I hate to be the one to problematise things, but I’m not going to beat around the Basil Brush, but we do have a recruitment crisis in the profession you know, so I don’t know exactly where all these Super Heads of Outstanding are going to come from?
Ens: Ah yes, no, good. Very good.
SS: OK, cool, yeah well, we’ve done some major conceptualisations about that too. So the thing is like that with the DfE, in branding terms it’s really boring. It’s like politics and funding and pedagogy. I mean, who’s interested in all that stuff? So what we’re talking here is like major brand refresh surgery.
To begin with we’ve been looking at the name DfE. By adding an exclamation mark at the end – DfE! – it gives more emphasis to the E, which of course stands for Education, which is what it’s all supposed to about, even though it isn’t. Then we need to change the name a bit to make it more engaging and compelling, so in future the acronym will stand for Damn Fine Education. And then of course it’s got sound as if it’s a synergetic, collaborative, character-building sort of organisation, so, as we learnt from the 2012 Olympics, finally it needs to become Team DfE!
Ens: I so love it!
Ens: Brilliant. No brainer…
Ens: This is all going terribly well.
SS: Then of course there are the SATS. So where we’re heading on this one is like to ask the question, ‘What’s the best day of the week?’ And our focus groups all told us ‘Saturday’. So we thought: SATurday? So in future children will all attend school every SATurday specifically to take new weekly SATs. Nicky told us that kids love doing tests and showing off how much they know, so they’ll be pleased. It’s a win-win thing of course because while the teachers are looking after their children for them, hard working parents will be happy as they will be able to take on extra work to help pay their mortgages.
Ens: Ah yes, that all sounds most SATisfactory!
Ens: No way. Cool.
Ens: Totally awesome.
SS: Meanwhile using our contacts at the BBC we’ve pitched some ideas for some new TV shows to increase the profile of Learning Opportunity Engineers in the community. They’re terribly excited about ‘Strictly Come Teaching’ in which B-list celebs are paired up with classroom teachers to see how really strict they can be in classrooms up and down the country. We love Strictly! And to cover inclusion, diversity, social mobility and equality, they’re bringing back Top Of The Form, but renamed ‘Top Of The Class‘ in which children from upper, middle and lower-class backgrounds will complete against each other to see who is actually the most entitled to get to a Russell Group University.
And of course in order to be completely transparent there will be a TV mockumentary that shows what it’s really like to work as a member of Team DfE! A bit like W1A is named after the BBC’s postcode, it’s going to be called ’Sanctuary’ after the name of this building. In fact they’ve already started work on it.
Nick: Ah I wondered what that camera crew were doing over in the corner.
SS: There’s just thing left to sort out though – the show will need a suitable voice over. With W1A of course we were able to get a previous Dr Who to do it. But we thought because it’s about schools, maybe we should like get The Master to do it, but he wasn’t available. So can anyone suggest someone who’s known to be highly devious, omnipresent and obsessed with total control and domination?
NM: Yes I can – in fact I think we’re probably sitting in him right now. Well thanks Siobhan. Of course we’ll to check it out with the DC, but I’m sure he’ll be board with it. I mean it’s all about one-nation education isn’t it?
SS: Hey wait Nicky that sounds really good – One Nation Education – we must use that somewhere. ‘All for ONE and ONE for all’. Wow this is just so cool. Way To Go! Yay!
NM: So that’s all good then…
Voice Over – now confirmed as Michael Gove: So as the meeting ends, Nicky, Nick and Nick put away their distractive mobile phones and go off to enjoy a well earned break where they can fully digest their take-aways before their next meeting, where they hope they will be a great deal more distracted than they were at the last one. Over the next few weeks they are going to need to consider how well they will adapt when they all become wealthy, famous and respected, well-loved TV personalities. Hmm. Seeing as the whole education reform thing was my idea in the first place, it seems to me like there’s no justice in the world. But now I’m the Lord High Executioner, just you wait, I’ll be doing something about that. I’ve got a little list…they’ll none of them be missed.