It seems a government advert about the new Diplomas has been ruled misleading, as not all Universities will actually accept it as a valid entry qualification:
But really it’s the Diplomas themselves that are misleading. The new Diplomas potentially offered a worthwhile qualification for students who wanted to pursue studies directly related to the world of work. It’s crazy trying to give them academic value as entry qualifications to University. If a student intends to go to University they need to study straight academic A levels.