The Joy of Trending

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Just in case you didn’t know already, All Change Please!‘s alter-ego curates two Flipboard magazines created especially for students of the Creative Arts, Design and Technology.  All Change Please! recently managed to catch up with itself and asked what they were all about.

First of all, can you explain what a Flipboard magazine is?
Flipboard is an app that works on a variety of tablets and smart phones, although the magazines can be viewed on any PC with a web browser connection. The app brings together images and articles from the web selected by the curator into what are known as magazines. The ‘pages’ can then be easily ‘flipped’ through. An image and the first few paragraphs of an article are shown, which gives just enough of an idea to know whether it’s something one wants to look at in more detail before opening the original source web page. The results look stunning on screen, and it’s a pleasure to use. And of course, it’s all completely free. There are a few advertising pages within the articles themselves, but they are not obtrusive or offensive. As you’d expect it is available worldwide, anytime, anyplace.

How easy is it to create a magazine?
Very simple. So easy that even a teacher could do it, let alone a student! Of course it would be great if teachers of Art, Craft Design & Technology started to create their own personalised magazines for their students that directly supported their courses. Students could then flip the pages they found particularly interesting into their own magazines. Even better, similar to the way students use sketch books as a reference journal to collect together things that interest them, they could create their own magazines and share them with each other. And perhaps their teachers could then flip the best finds to create a bespoke departmental Flipboard magazine.

So what’s special about AC:DC and All Things Design?
There are a lot of amazing images and fascinating articles on the web about everything to do with Art, Craft, Design and Technology. Some are very superficial and others are inappropriate for some reason, so the problem is finding the ones that are just right for students of the subject. The content of these two magazines is carefully chosen to be exactly right for students between the ages of about 14 to 18. AC:DC  Art, Craft Design & Communication is aimed more broadly at all areas of Art & Design, while All Things Design is more for those doing 3D Product design based courses. But a lot of the material is suitable for both. As well as delivering inspiring images and ideas, the diversity of the material will considerably widen students’ awareness of all the wide variety of creative arts and design activities that are currently going on, as well as the historical and cultural dimensions of Art and Design. It’s intended to be playful, surprising and ask questions and arouse curiosity. Both magazines are updated on a near daily basis, so there’s always something new to discover.

I’ve heard a rumour that you’ve recently been trending?
Yes, that’s correct, though only in a modest sort of way. Until a couple of weeks ago about 250 people had viewed All Things Design at least once. Then someone who had over 600 followers tweeted it, and the numbers suddenly started to shoot up. After 3 days it had become 500 readers, but then suddenly on the 4th day it became 2000 and by the 7th day it was 5000. It then continued to grow but at a slower rate, but a week later it had climbed to over 7000. It’s very exciting to watch something trending online and to see the numbers escalate so quickly – one of the new, must-have experiences of the 21st Century! Especially as from some of the comments it was clear that these readers were coming in from all over the world. But it is still important to keep it in perspective, given that there are some 100 million global users of Flipboard!

It’s been interesting to try and analyse exactly what happened from the limited data Flipboard makes available. But it seems that it was just one link that proved to be particularly popular:

Olympic Skier Wears Mariachi-Inspired Race Suit for Mexico
http://www.mymodernmet.com/profiles/blogs/2014-winter-olympics-sochi-mexico-mariachi-race-suit

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So it was probably the combination of sport and fashion – a lethal cocktail of two extremely popular searches – that drove it onwards and upwards. Meanwhile as it started ‘trending’ a clever little algorithm buried deep on the Flipboard servers went into action and featured it on its ‘Flipboard Picks’ pages, so that then extended its exposure even further.

Surely every child should be learning about how things go viral on the internet. Or to put it another way, perhaps every child should be explaining to their teachers how things go viral on the internet?

And finally, why is there a photo of a large inflatable plastic duck on the cover of All Things Design?
I’m glad you asked me that! When I was an Industrial Design student we got fed up being asked to design high-end consumer goods that didn’t solve any problems that really needed solving. Someone suggested we might as well be designing yellow plastic ducks, so that’s what we did – we created a series of renderings, technical drawings and production models for what we called Yellow Plastic Duck Technology. If you look at some of my previous publications there’s often a photo somewhere of a yellow plastic duck – so it’s become somewhat of a personal signature!

So what are you waiting for? Click on the covers below to check the magazines out, and then make sure you subscribe! And if you are a teacher, pass the links on to your pupils before they pass them on to you!

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And finally… here’s some helpful advice to help you set up and maintain your on-line life more effectively – you are keeping up now, aren’t you?

http://mashable.com/2014/02/17/twitter-time/

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